Meet Vincent van Gogh Experience receives prestigious Thea Award for ‘Immersive Touring Museum Exhibit’


Meet Vincent van Gogh, the new touring experience created by the Van Gogh Museum, is awarded with the Thea Award for Outstanding Achievement Immersive Touring Museum Exhibit. This was announced 15 November 2016 by the Themed Entertainment Association (TEA). The prestigious TEA Thea Award is considered one of the industry’s greatest honors and is internationally recognized as the Academy Award of the themed entertainment industry.


The Thea Committee about the Meet Vincent van Gogh Experience: ‘The exhibit elevates the museum experience from a passive gallery to an immersive experience that allows all visitors to see and encounter these great works of art, and to know the artist, in new ways.’


Adriaan Dönszelmann, Managing Director of the Van Gogh Museum, and responsible for the Experience: “We are very proud that the members of the jury officially acknowledge the quality and added value for the audience of the Experience. The multisensory concept in which we tell the story of world’s best known Dutch artist Vincent van Gogh is seen as highly impactful. Visiting the Experience is not only an educational experience but most of all fun! We are deeply grateful for this recognition and give thanks to everyone that is or has been involved in producing this award-winning experience.”


The Thea Awards will be formally awarded on April 22, 2017 at the 23rd annual Thea Awards Gala in Anaheim, United States. Read the official TEA Thea Awards press release.

About the Meet Vincent van Gogh Experience

The Meet Vincent van Gogh Experience is a new traveling exhibition that invites visitors to journey through the turbulent life of Vincent van Gogh, based on the knowledge and expertise of the Van Gogh Museum. The Experience offers a dramatic and tangible immersion into the story of the man behind the world-famous paintings, and places Van Gogh in the context of his time. The interactive experience for all ages also examines his artistic motives and struggles, and how he well over a century after his death remains a massive source of inspiration.


TEA Thea Awards

The Themed Entertainment Association (TEA) is the international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences worldwide. In 1994 the TEA created the Thea Awards to realize one of their key objectives: bringing recognition to achievement, talent and personal excellence within the themed entertainment industry. The Thea Awards have since then become an internationally recognized symbol of excellence within the entertainment industry.

More information via

About the author